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Why Optimizing For Google Places Is Crucial For Mobile And Website SEO Marketing

Posted on October 21, 2011 by Charles Zittin

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SEO Jacksonville Many businesses may feel that their current SEO marketing strategy of targeting organic search results is sufficient, but they’re incorrect. With millions of Americans using smartphones, and comScore reporting that over 66% use local searches to find local businesses, it’s quite obvious that ranking highly for your industry and location is a necessary part of your site marketing. While you can obtain great SEO benefit with organic-results-focused efforts, supplementing that with optimizing for Google Places can boost those results. Even a local company can rank higher than a huge corporation if they have optimized for Google Places and their competitor has not. Let’s take a look at how a Jacksonville SEO companycould benefit from optimizing for Google Places, and how to ensure they rank as highly as possible!

Google Places Appear Above Organic Results And Ads

For all the hard work it takes to be number one in organic search results for your keywords, having a fully optimized Google Places listing can still land you on top. For instance, an SEO Jacksonville company could fill out their Google Places listing more completely than a competitor that has fully optimized their website, and appear higher on the page than that company’s results. When a customer searches for “Jacksonville SEO Company,” the above-the-fold results include a map, along with the top 7 Google Places listings. How does this specialized Jacksonville Internet marketing company make sure they’re one of those 7 Google Places listings? It’s pretty straightforward, but can be time consuming. The payoff is well worth the effort, though, as local customers are typically drawn to top-ranked listings. Ensuring that the SEO Jacksonville company fills in their listing 100%, with no blank fields (including a video and legit customer reviews!) they have an excellent chance of being in the top 7.

Google Places Is The New Authority For Contact Info

Despite the fact that a company specializing in Internet marketing in Jacksonville wouldn’t necessarily have been in the standard phone book, they should still be optimizing for Google Places. Why? The public in general will more often Google for a phone number or website before going to a phone book or the online yellow pages. This means that this SEO Jacksonville company could be missing out on hundreds of local searches every day! Google is still the top-ranking search engine, so even if this Jacksonville SEO companyfills out a listing for Bing or Yelp, if they don’t claim their Google Places listing they’re not fully ‘optimized.’ Therefore, as part of their mobile and marketing strategy, our example SEO Jacksonville company needs to ‘claim’ their Google Places listing, and then work on getting it as complete as possible. Ensuring that their contact information is exactly identical from one site to another (street addresses, suite numbers, phone numbers on Bing, Yelp, Yahoo, and others) will ensure that they all count toward becoming valid citations in the eyes of Google Places. Claimed listings will typically rank higher than unclaimed, because Google can trust that a legitimate source is providing the info for that business.

Android Smartphone User Voice Search Goes Directly To Google Places

With a huge percentage of the population relying on their cell phones for information, it’s crucial for this Jacksonville SEO company to optimize for Google Places. If an Android user performs a voice search for ‘SEO Jacksonville,’ the results produced are exclusively from Google Places. You likely wouldn’t dream of not having your company in the phone book, and this is the 21stcentury version!

For More Information On Increasing SEO Site Traffic

With over 10 years of experience, SearchXcel is a leading Jacksonville SEO company offering social media services for lawyers and have been helping businesses generate new clients and reach incredible online success. You can contact SearchXcel today at www.searchxcel.com or by calling them at (877) 400-0252, ext. 302

Posted in Local SEO, Search Engine Marketing, Search Engine Optimization, SEO, SEO News & Announcements, Social Media Optimization, •SEO Content Creation and SEO Copywriting, •SEO Content Creation and SEO Copywriting Services | Tagged , , | Leave a comment

The Importance Of SEO For Law Firm Websites

Posted on May 11, 2011 by Charles Zittin

Law Firm SEO

If your law firm’s website doesn’t appear on the first page of Google search results for your keywords, your practice is in big trouble. Today, just having a website isn’t enough when it comes to being a success online. If you don’t make your law firm SEO an Internet marketing priority, your website could be practically invisible to millions of potential clients, resulting in less business.

The power of Google page one rankings is evident. Do you click past the first or second page of results when you search the Internet? Probably not, but even if you do, you are part of an almost microscopic group of Internet users. Recent studies show nearly 90 percent of Internet browsers don’t click past the first page of search engine results. If your law firm’s website is not showing up on the first page of the major search engines like Google, Yahoo and Bing potential clients are passing right by you and going straight to your competitors.

A leading SEO company in Florida, SearchXcel, specializes in a full range of Internet marketing services that include search engine optimization (SEO) including local and national SEO, as well as SEO for lawyers. SearchXcel emphasizes the importance of your law firm’s website appearing on page one of a Google search and will take your firm to the next level. After all, if Google thinks you’re page one worthy, most Internet searchers will think you’re worthy of doing business with right?

With over 20 years experience, SearchXcel has been the leading SEO company in Florida, helping law firms and businesses worldwide reach incredible online success. Contact SearchXcel today to enhance your firm’s visibility online by visiting their website, www.searchxcel.com or calling them at (877) 400-0252, ext. 302.

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Top Five Reasons Why Lawyers Need To Blog

Posted on February 2, 2011 by Charles Zittin

Search Engine Optimization

In recent years the blog has morphed from simple online diary to vital SEO tool utilized by virtually all industries, including law firms. Lawyers have recognized that blogging provides a perfect marketing platform to enhance the firm’s reach as well as engage with clients on an entirely new business level. While certain care and consideration must always be given to maintain client confidentiality, there are many reasons why lawyers need to blog.

Build Reputation

Lawyers must continuously strive to achieve, and then maintain, a reputation of “subject matter expert” in their field of practice. By producing accurate and thought provoking content a lawyer can stand apart from the competition as an industry leader. More importantly, a blog provides an opportunity to establish status on a global scale.

Allow Clients To Know You

Website advertising, while effective, is a static promotional entity. Yes, a website conveys a desired marketing message. However, the material offered on a site rarely changes. A blog allows a lawyer the chance to show clients a more in-depth and dynamic personality by consistently creating and/or offering insight on timely pieces.

Broaden Exposure

Consistently posting online content enhances search engine optimization and will help put that lawyer near the top of web browsers. Essentially, establishing SEO rankings enables potential clients performing internet searches to find you before they find your competition.

Create Dialogue

Unlike other online outlets, most blogs offer a “comments” section. This allows a lawyer to not only give his insight on a topic, but also solicit input and dialogue from readers.

Remain Current And Relevant

Search engine optimization has proven to be more than just a passing marketing trend. Lawyers who don’t embrace SEO and blog content creation may inadvertently make themselves seem dated and obsolete. In today’s society of Twitter and Facebook, creating a blog is an essential way to maintain a current and relevant professional persona.

Are you looking to enhance your firm’s social media marketing strategy? SearchXcel specializes in helping lawyers broaden their practice’s global reach. Contact us today for more details at (877) 400-0252, ext. 302, or info@searchxcel.com.

Posted in Local SEO, Search Engine Marketing, Search Engine Optimization, SEO, SEO News & Announcements, Social Media Optimization | Tagged , , , | Leave a comment

Top 5 Reasons Why Small Businesses Need SEO To Succeed In 2011

Posted on December 17, 2010 by Charles Zittin

Marketing StrategyWhile it does seem like the Internet has been around for a really long time, Internet marketing is still a new industry. Even though Internet marketing offers a much simpler, more targeted, and less expensive approach to small business success, some businesses continue throwing their marketing dollars at outdated methods like newspaper advertisements, radio commercials, direct mail and Yellow Pages.

Without a doubt, Internet marketing that includes good search engine optimization (SEO) is the easiest path to small business success in the 21st century. This post looks at the top five reasons why small businesses need SEO to succeed in 2011 and beyond.

  1. SEO Drives Targeted Traffic – Not only can you target traffic looking for your exact products and services through search engine optimization, you can also target them at the exact moment they’re ready to buy
  2. SEO Works 24/7 – Good search engine optimization is like an expert salesperson working online for your small business 24/7
  3. SEO Builds Trust – Most consumers trust the search engines to provide them with the best websites in the organic search results instead of through the paid advertisements (pay-per-click), meaning the high rankings achieved through search engine optimization gives you instant trust with your audience
  4. SEO Offers An Outstanding ROI – No marketing method provides the lasting results and outstanding return on investment that search engine optimization does for any small business
  5. SEO Is Here To Stay - The Internet, online marketing, and search engine optimization are not fly by night options for a small business — they’re all here to stay and are the shortest path to long term small business success

internet business strategyIf you haven’t started implementing search engine optimization strategies for your small business, it’s never too late. Contact SearchXcel to learn more about SEO by calling (877) 400-0252 ext.302 or emailing info@searchxcel.com today!

Posted in Search Engine Marketing, Search Engine Optimization, SEO, Social Media Optimization, Website Promotion, •SEO Content Creation and SEO Copywriting | Tagged , , | Leave a comment

Why Website Content Is Still King

Posted on October 28, 2010 by Charles Zittin

SEO Content

If you want your website to get noticed, content is still king. Plenty of people will tell you to jump on the social media bandwagon or build lots of links to really get noticed, but without great website content, you’re just spinning your wheels.  Why? Because social media, Twitter, Facebook and incoming links will lead potential customers to your website, where they’ll expect great things. If you don’t have great, informative and interesting website content, visitors will be disappointed and leave your site.

Search Engine Optimization As The Focal Point

Search engine optimization (SEO) is crucial to the success of your business. Every type of advertising you do is tied in some way to your website, and getting visitors to your site is the ultimate goal. Once visitors are on your site, they’ll be looking for information that’s relevant and accessible. The right SEO content combines interesting, pertinent information, a great sales pitch, and the right keywords and keyword phrases that will not only get you noticed, but found!

Is Your SEO Website Content Top Quality?

If you don’t have all of these ingredients, your SEO website content isn’t really performing for you, and visitors will quickly move on, hitting the “back” button or trying a new search in order to find a website that has what they’re looking for. They may not consciously know what’s missing on your website, but they’ll know when they find it somewhere else – it will be that killer website with content they enjoy reading that also informs or enlightens them. Does your SEO content offer value beyond helping you rank high in the search engines?

Search Engine Optimization Doesn’t Stand Alone

SEO Copywriting

It’s tempting to assume that once you’ve optimized your website, your work is done. You’d be wrong. SEO copywriting is an art that requires skill and an understanding of your potential customers. Don’t cram your site full of SEO website content that’s written strictly from a search engine optimization standpoint. You can get all the visitors in the world to your site, but if you don’t have something professional and interesting to offer when they get there, you’ll quickly lose them. Take a look at your content today. Make sure your search engine optimization isn’t so focused on rankings that you’ve neglected the quality of the content. If your site needs an SEO website content tune-up, consider hiring SEO copywriting experts like SearchXcel to create SEO content that attracts visitors and keeps them coming back. Contact SearchXcel today for more details at (877) 400-0252, ext. 302, or info@searchxcel.com.

Posted in Local SEO, Search Engine Marketing, Search Engine Optimization, SEO, SEO News & Announcements, Social Media Optimization, Website Promotion, •SEO Content Creation and SEO Copywriting | Leave a comment

5 Reasons Small Business Owners Need To Embrace Internet Marketing

Posted on October 4, 2010 by Charles Zittin

Internet marketing is here to stay and it is essential for small businesses to embrace it now. Business owners should develop online marketing strategies that will get their business noticed and bring in new customers. When deciding on an Internet marketing strategy that’s right for your company; there are many components to be considered. Below is a snapshot of five key elements that need to be included in any successful Internet marketing campaign.

Search Engine Optimization To Get Noticed

The search engines are where your customers are. Very simply, if your website doesn’t rank high on the search engines, potential customers won’t find you. Search engine optimization (SEO) is the process of making your website appear at the top of the search engines to increase the quantity and relevance of traffic it receives. The first step with a successful online marketing campaign is to know and understand the correct search terms for your specific business and industry. This means search engine optimization, including local SEO and national SEO is a key component when creating, editing or re-structuring a website. Think about it. If you could get more visitors to your website, especially targeted visitors who are searching for your product or service, wouldn’t you generate more sales?

Social Media Services To Stay Connected

As small businesses develop and implement their Internet marketing strategy a social media presence will allow for optimal visibility and access to their customer base. Internet users are utilizing social media to influence their purchasing and where they spend. Social media can demonstrate your industry expertise and the strengths of your product or service, and also establish yourself as an industry thought leader. Begin conversations with current customers and potential customers by making the company available through social media outlets like Facebook, Twitter and see the benefits just pile up.

Become The Expert With Blogs

Blog development is a great way to share knowledge with a customer base and sharing knowledge is a great way to become the expert in prospect’s minds. By sharing what you know, customers will keep you top of mind when a need arises in your industry because your level of expertise customers will have the trust and confidence in your and your company.

E-Commerce And Internet Marketing

E-Commerce is another fantastic way for small businesses to gain equal footing with large retail outlets. When shopping online a customer does not care about the money that went towards a window display, the one and only concern is the experience of the purchase. With proper Internet marketing strategies and website marketing development, companies of any size can win big in this category.

Stellar Customer Experience With Website Design

A successful website design is one that puts the perfect package around your message. It invites visitors to stay longer and builds brand awareness and loyalty. Design and strategy must go hand in hand with successful Internet marketing.

If you haven’t already its time to see what Internet marketing will do for your business. Contact SearchXcel today for more details at (877) 400-0252, ext. 302, or info@searchxcel.com and see how we can help define successful Internet marketing strategies just for you!

Posted in Local SEO, Search Engine Marketing, Search Engine Optimization, SEO, SEO News & Announcements, Social Media Optimization, Website Promotion, •SEO Content Creation and SEO Copywriting, •SEO Content Creation and SEO Copywriting Services | Tagged , , , | Leave a comment

Internet Marketing For Lawyers: The Breakdown

Posted on September 10, 2010 by Charles Zittin

internet marketing for lawyersEither you are online or you are not accessible to potential clients. You have no doubt heard of Internet marketing, email marketing, search engine optimization, banner ads and web 2.0, but what does it all really mean? Most importantly why is Internet marketing for lawyers so important? Below is a breakdown of key terms that relate to Internet marketing for lawyers. Stay tuned later this month for how to take action on these elements of a digital strategy to increase calls coming in to your practice.

The Basics Of Internet Marketing For Lawyers

The first and most important element to being online is a strategic, well designed and easy to navigate website. Your website is the way that you will communicate your brand and gain recognition through other Internet marketing for lawyers strategies.

Email Marketing Campaigns For Lawyers

With a solid website in place it is time to start the conversation with prospective clients. The best way to do this is with a consistent and reliable email marketing campaign. Utilize the email campaigns not just as advertisements but also as a source of information for potential clients. For instance, for Internet marketing for lawyers a monthly e-newsletter would be a key component. Become the expert in your industry and they will ultimately think of you first when your services are needed.

Search Engine Marketing and Search Engine Optimization

internet marketing for lawyersWith an online presence the next key in Internet marketing for lawyers is to make sure potential clients can find you. There are proven strategies and practices that must be followed to get you to page #1 on search engine results to ensure for a successful Internet marketing campaign.

Banner Ads Integrated Into Internet Marketing For Lawyers

Banner ads are mini advertisements that display on other complimentary sites to advertise your services. When compiling an Internet marketing strategy for lawyers it is a great idea to find sites that your target audience visits and get your name out there. When you think of banner ads, simply think of increasing visibility to your website and brand marketing.

Web 2.0…What?

The term web 2.0 encompasses all of the tools above plus the numerous social media marketing tools available in the online community. Traditional marketing strategies combined with online savvy Internet marketing for lawyers will bring clients streaming through the doors.

If you haven’t already, its time to see how strategies designed for Internet marketing for lawyers can increase your practice. Contact SearchXcel today for more details at (877) 400-0252, ext. 302, or info@searchxcel.com and see how we can help!

Posted in Internet Marketing for Lawyers, Search Engine Marketing, Search Engine Optimization, SEO News & Announcements, Social Media Optimization, •SEO Content Creation and SEO Copywriting, •SEO Content Creation and SEO Copywriting Services | Leave a comment

How To Dive Into Social Media For Lawyers

Posted on June 29, 2010 by Charles Zittin

SearchXcel

Whether you’re ready to dive into social media for lawyers headfirst or you are just getting your feet wet there are a few things to keep in mind about creating your social media presence.

Social media is now the fastest-growing form of communication in the world. From blogs, to networking sites, wikis, podcasts and everything in between it is hard to know where to start. In order to make the most out of social media marketing for lawyers we’ve broken it down to what we think are three essential areas for you to get familiar with.

Blogging: A Key Component of Social Media For Lawyers

How to utilize social media marketing for lawyers comes down to one question. What is the biggest reason someone hires one lawyer over another? Expertise. When you hire someone to take care of something for you it is essential that that person is an expert in the subject matter. Blogging will help you build yourself (your brand) as an expert in your field of law. The key is to get down to your focus area and avoid being too general. Is your focus employment law? Blog about the ‘nitty gritty’ of how new laws and precedents affect your potential clients. Litigation? Show us how you are the expert in the courtroom. Use your blog to build your brand and become an expert in the eyes of potential clients.

Start out with a manageable goal of one blog per week and then once you are comfortable and have built a bit of a following, increase from there. Don’t insist that you blog once a day from the beginning because you’ll burn out and the key here is…longevity.

Using Twitter To Get The Most Out Of Social Media Marketing For Lawyers

Using Twitter is ideal for lawyers looking to expand their network, increase their law firm exposure, enhance their reputation and connect with key people in different industries. Social media for lawyers through Twitter means sharing news from others that is pertinent to your industry. Again, you are building your brand as a subject matter expert. Simply retweeting information you find valuable or linking to articles that you have researched keeps you at the forefront of the discussion which means that when legal expertise is needed you come first to mind.

How To Utilize LinkedIn and Facebook

SearchXcelYou are not selling ‘Girl Scout’ cookies; you are selling your expertise and knowledge. The best way to find clients is not knocking on doors of people who may need you but networking with others in your industry that know people who need you. For instance, join Facebook and participate in groups with active discussions about your field. Make sure you build a strong network through LinkedIn so other professionals know you and respect you. They will know people who need your services and they will bring them to you once you have established yourself as knowledgeable and trustworthy.

Having an effective social media marketing program for lawyers will help you create better relationships with your current clients, prospective clients and strategic partners.

A final note of advice: be clear when communicating through social media avenues about the difference between insights and legal advice. Get personal with your new online network and share insights freely but be sure to maintain the difference.

If you haven’t already its time to take the plunge and see how social media marketing for lawyers can grow your practice. Contact SearchXcel today for more details at (877) 400-0252, ext. 302, or info@searchxcel.com and see how we can help get you social!

Posted in Internet Marketing for Lawyers, Local SEO, Search Engine Marketing, Search Engine Optimization, SEO, SEO News & Announcements, Social Media Optimization, Website Promotion, •SEO Content Creation and SEO Copywriting, •SEO Content Creation and SEO Copywriting Services | Tagged | Leave a comment

The Case: Lawyers and Social Media

Posted on June 15, 2010 by Charles Zittin

SearchXcelEveryone says you need to dive in and submerge yourself in social media but for those on the more traditional side of things you ask why? What’s in it for me? Why is social media for lawyers essential?

Professional Networks

Networking, networking, networking it can’t be said enough. Whether a part of a big corporation, or building your own firm people want to hire people who they trust and they trust people who their networks (both personal and professional) recommend. By taking the time to go social and get your name out there you are committing to building your reputation and letting people know what you are passionate about and how your expertise may help them or someone they know.

Get The Facts

Social media is the new “word-of-mouth” today. With the evolution of social media vehicles such as wikis, video, blogs, podcasts and social networking sites, you gain the ability to reach and connect with your target audience in new and engaging ways which help you achieve your marketing goals. Social media marketing can also attract and hold the attention of vast audiences who have grown numb to more traditional forms of marketing and advertising. Social media marketing for lawyers also leverages viral marketing to reach a broad audience in a short amount of time while sustaining visibility on the Internet.

In the technology age there is no bigger mistake than not knowing the news the minute it happens. This couldn’t be truer in the land of the law. If you are not up to date on all current events (not only that they happened, but also how everyone feels about it) how can a client trust that you are up to date on all issues involved in their case? Take the time to explore what is going on in the world around you and you will undoubtedly benefit as your client list grows with people who trust people in the know. Social media is a bit more emotional than the strict letter of the law but it is time to cater to the emotional side of what you do and make sure that you are in touch and up to date. When you utilize social media marketing for lawyers you have all the information at your fingertips, use it wisely and your customers will notice.

Add Value

SearchXcelIt’s easy staying in touch with people (clients, friends, and family) adds value to your life, both professionally and personally.

If you haven’t already its time to take the plunge and see how social media marketing for lawyers can grow your practice. Contact SearchXcel today for more details at (877) 400-0252, ext. 302, or info@searchxcel.com and see how we can help!

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