Everyone says you need to dive in and submerge yourself in social media but for those on the more traditional side of things you ask why? What’s in it for me? Why is social media for lawyers essential?
Networking, networking, networking it can’t be said enough. Whether a part of a big corporation, or building your own firm people want to hire people who they trust and they trust people who their networks (both personal and professional) recommend. By taking the time to go social and get your name out there you are committing to building your reputation and letting people know what you are passionate about and how your expertise may help them or someone they know.
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Social media is the new “word-of-mouth” today. With the evolution of social media vehicles such as wikis, video, blogs, podcasts and social networking sites, you gain the ability to reach and connect with your target audience in new and engaging ways which help you achieve your marketing goals. Social media marketing can also attract and hold the attention of vast audiences who have grown numb to more traditional forms of marketing and advertising. Social media marketing for lawyers also leverages viral marketing to reach a broad audience in a short amount of time while sustaining visibility on the Internet.
In the technology age there is no bigger mistake than not knowing the news the minute it happens. This couldn’t be truer in the land of the law. If you are not up to date on all current events (not only that they happened, but also how everyone feels about it) how can a client trust that you are up to date on all issues involved in their case? Take the time to explore what is going on in the world around you and you will undoubtedly benefit as your client list grows with people who trust people in the know. Social media is a bit more emotional than the strict letter of the law but it is time to cater to the emotional side of what you do and make sure that you are in touch and up to date. When you utilize social media marketing for lawyers you have all the information at your fingertips, use it wisely and your customers will notice.
If you haven’t already its time to take the plunge and see how social media marketing for lawyers can grow your practice. Contact SearchXcel today for more details at (877) 400-0252, ext. 302, or firstname.lastname@example.org and see how we can help!